Graphics is an essential part of any small business, but it can be very difficult and confusing. This book aims to make it a little easier. It is tempting to designate one of your employees as the "graphics person," instead of using an outside vendor; it's cheaper, right? Can other employees pick up the slack while the person is learning PhotoShop or InDesign? Will overtime be needed to keep up with the workload? If you do use an outside printer, make sure … more