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Grassroots Marketing for Authors and Publishers

1 rating: 5.0
A book by Shel Horowitz

Shel Horowitz is an accomplished professional consultant and practitioner in the art and science of small press publishing. Shel draws upon many years of hard won experience and expertise to write and publish "Grassroots Marketing For Authors And … see full wiki

Tags: Book
Author: Shel Horowitz
Publisher: Infinity Publishing
1 review about Grassroots Marketing for Authors and Publishers

A Critical Tool For Authors To Take Their Marketing Responsibilities

  • Jun 22, 2008
After reading thousands of book proposals and pitches from authors and would-be authors, the majority have no idea how to write a realistic marketing plan. The bulk of these proposals are written with the assumption the publisher will do the majority of the marketing. Instead Shel Horowitz, creator of FrugalMarketing.com, shows writers how to use easily-reached resources to sell books.

Valuable tips and insights are scattered throughout his book including areas such as endorsements, book reviews and awards. Tapping into your personal networking possibilities and even hooking the traditional media and how to give a great interview. Also in GRASSROOTS MARKETING Horowitz will teach you the straight story about how bookstores work then libraries and the online bookstores like Amazon. Finally in his advanced marketing section, he covers speaking to sell books, trade shows and book fairs, affiliate and joint-venture marketing, advertising and direct mail plus how to extend your brand and increase your profits. This book is another valuable resource for any book author or publisher.

As you explore the tips and resources in GRASSROOTS MARKETING, you will increase your value to a publisher and most importantly--sell more books. For every author or would-be author at the earliest stage of their creative process, I recommend you study and apply the insight in this book.

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