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How We Decide

5 Ratings: 3.4
A book by Jonah Lehrer

Product Description  The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.    Since Plato, philosophers have described the decision-making process as either rational or emotional: … see full wiki

Tags: Books
Author: Jonah Lehrer
Genre: Business & Investing, Health, Mind & Body
Publisher: Houghton Mifflin Co
5 reviews about How We Decide
review by . June 08, 2009
I recently read and reviewed books about how we decide behind the wheel of a car (Traffic: Why We Drive the Way We Do (and What It Says About Us)) and how we decide in the face of disaster (The Unthinkable: Who Survives When Disaster Strikes - and Why). Lehrer's book complements and extends those interesting books with its popular-science review of the state of current neurological studies into the biology and psychology of how the mind works.    . . . Or rather I should say …
review by . March 19, 2010
This is a very pleasant book to read. The author is urbane and witty and he explains concepts beautifully. Unfortunately, there's nothing in the content that most of us haven't seen before-in fact some of the concepts have been around for decades.  The book's main virtue is as a summary of recent ideas in social psychology. It would be handy as part of a high school or college survey course. It would also be an entertaining read if you hadn't been exposed to these ideas-but journalists …
review by . March 17, 2009
With regard to neuroscience, I am the among non-scholars who have a keen interest in what the brain and mind are and how they function, and am especially interested in how decisions are made. In recent years, I have read a variety of books that have helped me to increase my knowledge in these specific areas. They include William Calvin's How Brains Think: Evolving Intelligence, Then and Now, Gerald Edelman's Bright Air, Brilliant Fire: On The Matter Of The Mind, Guy Claxton's Hare Brain, Tortoise …
review by . February 21, 2009
Lehrer is a superb science writer and this is an excellent non-technical introduction to the psychology of decision making. This is one of my favorite topics, so there was very little here that was new to me or particularly original other than Lehrer's smooth way of explaining the ideas and clever use of diverse examples.    I particularly like this book as a corrective to Gladwell's popular book "Blink" which introduces many of the same ideas but in a more biased way. The thing …
review by . January 29, 2009
It takes an exceptional writer to translate cutting-edge science into understandable, interesting and practical knowledge for those of us who would like to live better, and Jonah Lehrer is truly gifted at it.    In "How We Decide", he takes the latest information about what is going on in our brains -- how the neurons and chemicals actually work in them, and actually explains why the old rational/emotional dualism that has come down to us from ancient times is not only wrong, …
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How We Decide
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