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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding … see full wiki
"Influence: The Psychology of Persuasion (Collins Business Essentials)" posted by
Influence: The Psychology of Persuasion (Collins Business Essentials)
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