|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Lunch » Tags » Books » Reviews » Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

1 rating: 5.0
A book by Geoffrey A. Moore

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice inCrossing the Chasmso well that customers are beating down your door and crawling in the windows, putting your business into … see full wiki

Tags: Books, Cafe Libri
Author: Geoffrey A. Moore
Publisher: HarperBusiness
1 review about Inside the Tornado: Marketing Strategies...

More Valuable Now Than Ever Before

  • Mar 19, 2002
Rating:
+5
Crossing the Chasm (1991) and Inside the Tornado (1995) should be read in combination. Having just re-read both, I consider them even more valuable now than when they were first published. Chasm "is unabashedly about and for marketing within high-tech enterprises." It was written for the entire high tech community "to open up the marketing decision making during this [crossing] period so that everyone on the management team can participate in the marketing process." In Chasm, Moore isolates and then corrects what he describes as a "fundamental flaw in the prevailing high-tech marketing model": the notion that rapid mainstream growth could follow continuously on the heels of early market success.

In his subsequent book, Inside the Tornado, Moore's use of the "tornado" metaphor correctly suggests that turbulence of unprecedented magnitude has occurred within the global marketplace which the WWW and the Internet have created. Moreover, such turbulence is certain to intensify. Which companies will survive? Why? I have only one (minor) quarrel with the way these two books have been promoted. True, they provide great insights into marketing within the high technology industry. However, in my opinion, all e-commerce (especially B2B and, even more importantly, B2B2C) will be centrally involved in that industry. Moreover, the marketing strategies suggested are relevant to virtually (no pun intended) any organization -- regardless of size or nature -- which seeks to create or increase demand for what it sells...whatever that may be. I consider both books "must reading." Those who share my high regard for one or both are strongly urged to read Moore's more recent business classic, Living on the Fault Line.

What did you think of this review?

Helpful
0
Thought-Provoking
0
Fun to Read
0
Well-Organized
0
Post a Comment
What's your opinion on Inside the Tornado: Marketing Strategies...?
rate
1 rating: +5.0
You have exceeded the maximum length.
Photos
Inside the Tornado: Marketing Strategies from
Related Topics
Dear John

A book by Nicholas Sparks

Little Women

A book by Louisa May Alcott and Susan Straight

Fight Club: A Novel

A 1996 book by Chuck Palahniuk.

First to Review
© 2015 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists