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Listen to Your Mother: Stand Up Straight

1 rating: 5.0
How to run a political campaign

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Author: Robert Creamer
Publisher: Seven Locks Press
Date Published: 2007
2 reviews about Listen to Your Mother: Stand Up Straight
review by . November 14, 2009
   Based on four decades of hands-on experience, this book shows how, for political progressives, being right on the issues is less important than being the winner. A campaign should concentrate their attention on two types of voters: persuadables, or swing voters, and mobilizables, supporters who need to be motivated to go to the polls. If a campaign can peel off the occasional GOP voter or two, that’s great, but do not spend a lot of time or money on it. A campaign needs to find, …
Quick Tip by . November 14, 2009
Listen to Your Mother: Stand Up Straight (Robert Creamer) is a must read for any political campaign
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