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Living It Up

2 Ratings: 5.0
A book by James B. Twitchell

As the author of works on advertising, materialism and modern culture, University of Florida professor Twitchell should have been the most immune to acquisitive desire while doing research in posh Rodeo Drive and Madison Avenue stores. That he was momentarily … see full wiki

Tags: Books
Author: James B. Twitchell
Publisher: Columbia University Press
2 reviews about Living It Up
review by . December 08, 2008
Defining the new breed of Las Vega theme hotels as cathedrals of luxury as experience may sound sacrilegious, but I don't think it is (of course, its easier that its someone else's religion being gored, not mine!), and I know that Twitchell does not intend it to be sacrilegious.    Full of quirky and funny observations that shine with the light of instant recognition, not really about economics or luxury goods (note that they're not called "bads", says Twitchell) or shopping …
review by . July 30, 2002
The subtitle attracted me to this book: "Our Love Affair with Luxury." I assumed that the first-person plural pronoun refers to Americans in general and to affluent Americans in particular; that Twitchell views the relationship between a consumer (or consumer wannabe) and material objects resembles a love affair; finally, that luxury denotes both material objects and the lifestyle (if not quality of life) they collectively create. After having read the book, I concluded that my assumptions were …
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