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“IBM doesn’t just THINK, it thinks big. The story of these big ideas illustrates how 100 years of innovation have shaped the way we live and work today.”

--Kenneth Chenault, Chairman and CEO, American Express

 

“Making the World Work Better convincingly documents IBM’s enormous impact on business and the world.  Its history provides vital lessons for organizations of all sizes, and IBM’s future promises to continue to innovate the way we work, and even think.”

 --Henry Chesbrough, Executive Director, Center for Open Innovation, Haas School of Business, University of California, Berkeley

 

"The history of every great, enduring company includes a triumphant struggle to remain relevant in the marketplace without abandoning a core purpose and values.  At 100, IBM is one of a handful of organizations with so much to teach us about this unique journey."

 --Howard Schultz, Chairman, President and CEO, Starbucks

 

"Innovation, resilience, and great leadership are the key ingredients of the IBM story.  Making the World Work Better tells that story exceptionally well.  Ultimately, it reveals that IBM is not simply a technology company; it is a company of ideas and the future those ideas have created."

 --John Hollar, President and CEO, Computer History Museum

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ISBN-10:  0132755106
ISBN-13:  978-0132755108
Author:  Jeffrey O'Brien
Genre:  Business & Investing
Publisher:  IBM Press
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review by . September 12, 2011
On June 16, 2011, IBM celebrated their centennial. Today, computers influence nearly every aspect of our lives. Who knew that punch cards would serve to change the world to such an extent?     Making the World Work Better looks at the history of innovation at IBM and the computing world in general. It's really quite an amazing journey. A hundred years ago, punch cards were useful for collecting data for time cards and the like but they couldn't do anything with that data and …
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