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Managing the Future: 10 Driving Forces of Change for the Next Century

1 rating: 4.0
A book by Robert B. Tucker

Americans seem to have a tremendous fascination for futurists and their predictions for upcoming trends and events. Alvin Toffler's Powershift ( LJ 11/1/90), John Naisbitt and Patricia Aburdene's Megatrends 2000 (LJ 12/1/89), and Pat Robertson's New … see full wiki

Tags: Books, Cafe Libri
Author: Robert B. Tucker
Publisher: Berkley Trade
1 review about Managing the Future: 10 Driving Forces of...

Driving or Being Driven?

  • Jul 17, 2000
There are dozens of books on this subject, several of which I consider superior to this one (eg Drucker's Managing Change and O'Toole's Leading Change); however, Tucker has made an important contribution by suggesting and then discussing "10 Driving Forces of Change for the Next Century." They are:

* Real-Time Responsiveness

* No-Hassle Convenience

* Aging Boomers/Rising Xers

* Mass Customized Choice

* Lifestyle [Changes]

* Discounting

* Value Differentiation

* Ultra Service

* Techno-Edge

* World-Class Quality

Tucker offers thoughtful discussions of these "Driving Forces" (devoting a separate chapter to each), including also a series of mini-case studies based on companies such as Williams-Sonoma, Dell Computer, Southwest Airlines, and Charles Schwab. Please keep in mind that Tucker wrote this book almost ten years ago. So much has happened since, especially because of the Web and globalization initiatives made possible by it.

After a decade, Managing the Future remains a thoughtful, well-written book of special value to less-experienced executives. For those on higher levels of management, it may not offer much that they do not already know but it will certainly help them to clarify their thinking as they proceed into an uncertain future.

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