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Lunch » Tags » Books » Reviews » Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

1 rating: 5.0
A book by Michael Tasner

“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” --Jeffrey Hayzlett, Chief Marketing Officer of … see full wiki

Author: Michael Tasner
Genre: Business & Investing, Computers & Internet
Publisher: FT Press
Date Published: June 20, 2010
1 review about Marketing in the Moment: The Practical Guide...

For many businesses, Web 3.0 marketing is essential marketing

  • Jul 26, 2010
If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities for businesses and organizations to dramatically increase the speed and content of their communication with customers.
Web 3.0 is a broad term used to describe a wide spectrum of communication channels that can be considered the latest iteration. Fortunately, it is not necessary to have been an effective user of Web 2.0 in order to begin the process of implementing Web 3.0. This is not to say that it is easy, just possible.
Tasner does an excellent job in making sure the word "Practical" in the subtitle is an accurate description. Some technical expertise is of course necessary to have a complete understanding, but nothing at the level of the techno-nerd is needed. There are many tools available under the Web 3.0 umbrella and Tasner not only describes them, he also explains how they can be applied in an ultra-modern business model. Making it possible for you to use them.
Many of your competitors are most certainly already using at least some of the applications in the Web 3.0 world. Your choice in this matter is simple, either use them or face the increased likelihood that your organization will be brushed aside. Tasner's advice will help you avoid the ultimate in brush-offs.

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October 26, 2010
I'm going to have to add this to my TBR lis, I'm incredibly interested in adding onto my marketing skills. I love step-by-step books that teach you something new! Great review, thanks.
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