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“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!”

--Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test

 

“The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.”

--Tony Hsieh, CEO of Zappos, author of Delivering Happiness

 

“Why go to an expensive Internet marketing course when everything you need for Web 3.0 is right here? With Internet marketing growing by leaps and bounds, it might seem difficult to keep up. But after reading Tasner’s book, learning his many easy-to-learn practical strategies, I’m ready to conquer the Internet. I strongly recommend this book.”

--Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word

 

“This powerful book is loaded with great ideas to help you attract more customers and make more sales--immediately!”

--Brian Tracy, author of The Art of Closing the Sale

 

“If you cannot generate money online after implementing the realistic insights and strategies revealed in Tasner’s book, Marketing in the Moment, then throw in the towel--game over!”

--Joel Bauer, author, speaker, and mentor

 

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!

 

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

 

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

 

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

  • Capitalizing on the new “content marketing”
    The megashift from blogging to microblogging--and what it means to you
  • A world run by smartphones: iPhones, BlackBerrys, and beyond
    Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
  • Plurk? UStream? Joost? Tumblr? iGoogle?
    Profiting from the sites and tools you may never have heard of
  • Your Web marketing 360-degree review
    Systematically optimizing everything you’re already doing online


    Contents:

    The mindset shift: from Web 2.0 to Web 3.0 --
    Are you ready for Web 3.0 marketing? --
    Content marketing : understanding and capitalizing on the drastic shift taking place --
    Mobile marketing : tapping into billions of cellphone users --
    Virtual reality worlds : the hows and whys to this unique marketing universe --
    Video marketing : taking video to the next level --
    Web applications : how to effectively use apps in your marketing --
    Open-source code : how to find and use others' hard work for maximum impact --
    Collaboration : connecting and sharing data at lightning-speed paces --
    Web 3.0 companies --
    Your action plan : putting it all together and taking action --
    Conclusion : the art of giving back.
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Details

ISBN-10:  013708109X
ISBN-13:  978-0137081097
Author:  Michael Tasner
Genre:  Business & Investing, Computers & Internet
Publisher:  FT Press
Date Published:  June 20, 2010
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review by . July 26, 2010
If you have even the slightest knowledge of modern communications, then a list of the capability of the latest generations of handheld devices, including the iPhone, iPad and Blackberry will leave you in awe. Unfortunately, if you are a businessperson and you are not leveraging that capability to improve your business, then you should also be experiencing some terror. The rapid advance of what is often (and somewhat inappropriately) referred to as social media has created enormous opportunities …
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