Sounds like you are a fan of Dr. Wansink as I am and his book "Mindless Eating." The research on why, how, what and when we eat is so interesting and informative. If we take the contents out of this book and apply it to our lifestyle, we are assured to stay at a healthy and lighter weight without putting any pressure on ourselves to do so. No calorie counting, no meal plans. Dr. Wansink says, "It's a lot easier to change your environment than to change yourself." How True. And the great Doctor has done all the groundwork! Dr. Wansink developed a line of dinnerware cleverly called "Thinware." The Thinware sets are plates that were designed specifically in color, shape and size by Dr. Wansink to encourage less eating while promoting better eating. It's all about the portion and calories. Our bodies only know calories. It's important to realize that portion control doesn't work with just any small plate. The plate design and formula is sound and proven to work. You can find Thinware, custom "Mindless Cues" and fun items on www.mindlessproducts.com. Dr. Wansink also has developed a weight loss plan called the Mindless Method based again on the book "Mindless Eating" combined with his years of research on eating behaviors he call "Eating Scripts." The Mindless Method is designed to promote weight loss by assigning proven solutions unique to each person's eating scripts changing bad eating habits into positive eating habits, mindlessly. Check us out at www.mindlessmethod.com "The best diet is the one you don't know you're on." - Brian Wansink