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According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen.(Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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ISBN-10: 0553804340
ISBN-13: 978-0553804348
Author: Brian Wansink
Publisher: Bantam

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More Mindless Eating: Why We Eat Mo... reviews

review by redsoda. June 01, 2010

posted in Healthy Lifestyle

Mindless Eating - how you can control what you eat

This book was a real eyeopener for me - it focuses on how we can change the way we eat by actually starting to notice the patterns we have when it comes to food. I love the fact that most of the book is based on conducted research. This book is for anyone who wants to become healthier and who wants to start noticing the patterns that are normally hidden in our ways around food. So what did I take away from it ? and what was implemented ? After reading … more

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