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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

3 Ratings: 3.7
A book by Guy Kawasaki

More uncommon common sense from the bestselling author ofThe Art of the Start.    In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki … see full wiki

Tags: Books
Author: Guy Kawasaki
Publisher: Portfolio Hardcover
3 reviews about Reality Check: The Irreverent Guide to Outsmarting,...
review by . April 29, 2009
I normally avoid 496 page business books but I loved this one. The short chapters are packed with great ideas. Guy Kawasaki definitely writes in a distinct voice. If you follow any of his work online, then you need this book because it moves you away from the computer.    You will use your highlighter throughout and want to return to some sections to apply them to your own business situations. I certainly have a marked copy. Get this book today, read it and apply it to your own life.
review by . December 27, 2008
Guy Kawasaki is a genuinely warm, engaging, intelligent and articulate man. I've had the pleasure of meeting him several times at MacWorld trade shows.     However, Guy Kawasaki is a career self-promoter. He has made a living for many years repackaging standard business advice in an entertaining format and peddling it as new to the legions of people seeking a business success formula.     More power to Guy for making a living at it, but it doesn't alter the …
review by . November 26, 2008
Having read all and then reviewed most of Guy Kawasaki's eight previously published books, I was especially eager to read this one because it was rumored to provide everything he wishes he had known (but most of which he didn't) when he embarked on his career in business (counting diamonds a fine-jewelry manufacturer called Nova Stylings) while at work on an MBA degree at UCLA. (He had already earned an undergraduate degree at Stanford.) Kawasaki later went to work for an educational software company …
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