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More uncommon common sense from the bestselling author ofThe Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company arepartnerandstrategic, andpartnerhas become a verb, andstrategicis used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller,The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.
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ISBN-10:  1591842239
ISBN-13:  978-1591842231
Author:  Guy Kawasaki
Publisher:  Portfolio Hardcover
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review by . April 29, 2009
I normally avoid 496 page business books but I loved this one. The short chapters are packed with great ideas. Guy Kawasaki definitely writes in a distinct voice. If you follow any of his work online, then you need this book because it moves you away from the computer.    You will use your highlighter throughout and want to return to some sections to apply them to your own business situations. I certainly have a marked copy. Get this book today, read it and apply it to your own life.
review by . December 27, 2008
Guy Kawasaki is a genuinely warm, engaging, intelligent and articulate man. I've had the pleasure of meeting him several times at MacWorld trade shows.     However, Guy Kawasaki is a career self-promoter. He has made a living for many years repackaging standard business advice in an entertaining format and peddling it as new to the legions of people seeking a business success formula.     More power to Guy for making a living at it, but it doesn't alter the …
review by . November 26, 2008
Having read all and then reviewed most of Guy Kawasaki's eight previously published books, I was especially eager to read this one because it was rumored to provide everything he wishes he had known (but most of which he didn't) when he embarked on his career in business (counting diamonds a fine-jewelry manufacturer called Nova Stylings) while at work on an MBA degree at UCLA. (He had already earned an undergraduate degree at Stanford.) Kawasaki later went to work for an educational software company …
Reality Check: The Irreverent Guide to
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