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Riches in Niches: How to Make It Big in a Small Market

2 Ratings: 4.5
A book by Susan Friedmann

"At last, a book that addresses the key to contemporary marketing. Nichepreneurs, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business success....This is the must-read business … see full wiki

Tags: Books
Author: Susan Friedmann
Publisher: Career Press
2 reviews about Riches in Niches: How to Make It Big in...
review by . July 08, 2008
This is a book for the sole practitioner who desires to be an expert in a small vertical niche. There is everything one would need to know in this book. She uses an easy to read, thoughtful style which makes the book a very good complement to the practitioner's toolkit. A lot of common sense and good planning has gone into the book. (I expected a book that would give guidance to companies in penetrating niche verticals. This is not that book. )
review by . June 17, 2008
The author of Riches in Niches, Susan Friedmann, started her career in Human Resources. She was good at her job and her boss was happy with her work. However, this didn't save her job when the company downsized. She got another job in HR and again she experienced the same problem. Finally, she realized that she had to go in another direction so she decided to create a niche for herself as a Tradeshow Coach.     Riches in Niches is a guide to becoming a "Nichepreneur". Her strategy …
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