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Sell and Sell Short (Wiley Trading)

1 rating: 3.0
A book by Alexander Elder

InSell and Sell Short,Dr. Alexander Elder examines one of the most overlooked aspects of trading and reveals how you can protect and profit from your trades by exiting them the right way. Throughout the book, he explains how to set profit targets and … see full wiki

Tags: Book
Author: Alexander Elder
Genre: Business & Investing
Publisher: Wiley
1 review about Sell and Sell Short (Wiley Trading)

A Look at the Art of Selling

  • Aug 26, 2010
Determining when to sell or cover are the most difficult decisions I face when trading. Lacking a sound plan, I find myself relying on instinct and emotion, often to my detriment.

In Sell and Sell Short, Dr. Alexander Elder--a trader, teacher, and practicing psychiatrist--addresses this issue. Not since Justin Mamis' When to Sell: Inside Strategies for Stock-Market Profits, has there been such a comprehensive discussion of the art of selling.

Elder provides practical strategies. He discusses the selling process from a variety of angles: technical, fundamental, and psychological. Unlike Mamis, who during the period we were both employed by the same firm seemed to be a perpetual bear, Elder is disciplined and analytic in his approach.

I found the chapters "Selling at a Target" and "Selling on a Stop" to be particularly insightful and provocative. Elder punctuates his thoughts with illustrative charts. They are both readable and printed in color. No doubt this adds to the book's expense, but the clarity they add more than compensates.

Dr. Elder has penned some great books. Unfortunately in this one, he opted to include wholesale sections of them as adaptations. Reading this book is often like a W. E. B. Griffin novel, much time is spent re-hashing the past. This practice, no doubt, makes the author's job easier. Yet, the purchaser is left to question why he or she is paying for information that pads to the book's length and adds virtually nothing to the author's point.

Despite its flaws, this book fills a gap in the literature of trading. It is well-written, skillfully edited and beautifully illustrated. Traders of all levels will benefit from its insights.

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