A Letter from Author Blake Mycoskie People often ask me what I consider my goal to be at TOMS. The truth is that it’s changed over the years. When we first began, the goal was to create a for-profit company to help the children … see full wiki
Companies that care about environment or people as much as lining their pockets are companies I like to support and frequent. I suppose that’s one of the reasons I like to buy organic and local.
Start Something That Matters intrigued me because I think Tom’s fits that category. I actually don’t own Tom’s shoes but have supported their effort and watched them explode. So when I saw a review copy of the founder’s, Blake Mycoskie, book available I jumped on it. My 20-something daughter grabbed it and read it then passed it along to her friend to read before I got my hands on it. The pages came back to me dog-earred and underlined and I understand why.
Not only does the reader find out about Tom’s modus operandi, we are introduced to other companies and individuals who have embraced a different business model of thinking.
This book gave me a sense of hope and a renewed trust in corporate America. There is a new mindset on the fringes of our materialistic world and I’m so glad for it.
This is a quick and short read. But I think anyone seeking to dive into something bigger than themselves, something that could maybe provide an income and be a positive benefit to others should consider putting this on their must read list. Start Something That Matters might be a little simple or a little too creative for black and white business text book readers. But those who are chafing against the standard business model might welcome the refreshing splash of color Blake offers. Overall I recommend this as a thought provoking, uplifting and entertaining read.
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