This is another brilliant book by Max Barry who is one of the best satirists out there regarding office and business situations. This time he pokes his wit at the Marketing Industry. The main character who calls himself Scat (because it is a cool name) claims that every individual can come up with three million dollar ideas per year. Scat has his first; coming up with a revolutionary name for a new Coke drink. He tries to pitch it to a young marketer called "6." Immediately Scat is intrigued by 6 and falls in love with her even though she has made it clear that men are not her thing. Scat's idea is a big smash but unfortunately it is undermined by his roommate, aptly named Sneaky Pete. The book moves rapidly with Scat coming up with great idea after another hoping to be rich and land 6 to boot.
I really enjoyed this book and look forward to more work by Mr. Barry!