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The Anatomy of Buzz: How to Create Word of Mouth Marketing

1 rating: 5.0
A book by Emanuel Rosen

The Palm Pilot. The novelCold Mountain. The iMac. Hotmail. FedEx.The Blair Witch ProjectandThere's Something About Mary. According to former marketing exec Emanuel Rosen, they all became successful not through traditional advertising or marketing routes, … see full wiki

Tags: Book
Author: Emanuel Rosen
Publisher: Crown Business
1 review about The Anatomy of Buzz: How to Create Word...

ANATOMY OF BUZZ is Word of Mouth Marketing Made Easy

  • May 25, 2010
Rating:
+5
I can't believe that I am just now writing a review for this book seeing that it has been an invalable resource for me over the past 5 years. What Emanuel Rosen lays out about how buzz is created, spread and controlled (or not) is just what anyone trying to build and promote their brand needs to get things going.

By sharing examples that we can all relate to and understand, this is a book you will find yourself coming back to with every reinvention of your business.

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