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The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books

1 rating: 5.0
A book by Stephanie Chandler

The buzz word in publishing houses and at writer s conferences these days is platform.  As in, What is the author s platform?  With more than 175,000 new titles published each year, publishers want to sign authors who are capable … see full wiki

Tags: Book
Author: Stephanie Chandler
Publisher: Quill Driver Books
1 review about The Author's Guide to Building an Online...

Straightforward Advice For Every Author OR Would-Be Author

  • Jul 20, 2008
Rating:
+5
Every writer has great dreams and aspirations of selling many copies of their published book. Stephanie Chandler gives you the real story about publishers. They can make beautiful well-crafted books but selling those books? That's a key responsibility for the author. THE AUTHOR'S GUIDE TO BUILDING AN ONLINE PLATFORM gives writers the critical tools to sell their books into the marketplace.

As Chandler writes at the bottom of the first page of Chapter 1: "The reality in the world of publishing is that without marketing, a book simply cannot be successful. And even if you have the biggest publishers on the planet behind you, it is unlikely that they will run your entire marketing campaign for you. You will still be required to do the majority of the work."

Publishers use the word "platform" a great deal and Chandler explains, "The formation of a platform is essential for publishing nonfiction and helpful for writers of fiction. A platform encompasses your ability to reach a broad audience before the book is even released.". . ."Authors of fiction and gift books aren't always required to have a platform first. But if you come to the table with one, your chances of getting published will be dramatically increased. Agents and publishers want authors who can sell books. Once you realize this and figure out how to demonstrate that you can do that, your future in publishing will be bright." (page 6)

In a no nonsense style, Chandler gives you the details to stand apart from the run of the mill book submission or published book author--because you will be motivated and informed to sell more books.

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