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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

4 Ratings: 1.5
A book by The Group of 33

Godin derived the title for this engaging anthology of business homiletics from his marketing manifesto Purple Cow, which extolled the importance of garish new products that grab customers' attention. Phrased as a feel-good kindergarten platitude ("you … see full wiki

Tags: Books
Author: The Group of 33
Genre: Business & Investing
Publisher: Portfolio Hardcover
4 reviews about The Big Moo: Stop Trying to Be Perfect and...
review by . January 31, 2008
I don't know what came over me in the bookstore. Mysteriously, when I got home, this book was at the bottom of the bag. It's an embarrassment.    I would have thought it impossible to come up with something more stupid, more openly contemptuous of the very managers purportedly being 'helped', than the horrendous "Who Moved My Cheese?" of a few years back. You remember, the one which portrayed employees as mildly retarded rodents. But one shouldn't underestimate the intellectual …
review by . October 30, 2006
If you like case studies, and you liked "Purple Cow," this book should definitely be on your list. Make sure your read "Purple Cow" first though.
review by . October 20, 2005
Q: What's this book all about?    Godin: This is a book about how and why to grow. It's not a book of facts or logical reasoning. Instead of lecturing you about how important and wonderful it is to do scary, brave, and remarkable things, [this book] paints a very different picture for you. My colleagues and I are intent on slipping some subversive ideas into your subconscious...ideas that will help you dream bigger dreams (though they might cost you some sleep as well). We believe …
review by . October 20, 2005
Seth Godin, editor of the book, has collected 33 inspiring ideas and they become _The Big Moo_. The Group of 33, as the book references these successful business people, includes Mark Cuban, Dave Balter, Malcolm Gladwell, Tom Peters, and Guy Kawasaki. The aim of the stories or ideas is to show what it takes to become remarkable.    The book's title comes from Godin's previous best seller, _Purple Cow_ which shows how to stand out in a world of brown cows. According to the book's …
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