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review by . December 03, 2012
You need to read this before starting a Twitter marketing campaign...
It's easy to fall into the trap of thinking that using Twitter to promote your company is easy. Technically, typing 140 characters *is* easy. In reality, you can do far more damage to your company's image and reputation with Twitter if you don't think things through and understand how Twitter functions.  Esther Schindler and Brett Petersel do an excellent job of covering that topic in their book The Complete Idiot's Guide to Twitter Marketing.  From a corporate or …
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The Complete Idiot's Guide to Twitter Marketing by Brett Petersel and Esther Schindler
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