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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

3 Ratings: 5.0
A book by Debbie Weil

With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are … see full wiki

Tags: Books
Author: Debbie Weil
Publisher: Portfolio Hardcover
3 reviews about The Corporate Blogging Book: Absolutely...
review by . June 07, 2007
Frankly, I am astonished by the rapid growth of blogging and, especially, by the rapidly increasing adoption of blogging as a primary (not exclusive) medium for corporate communications, both internal and external. There are several dozen excellent books now in print that explain this phenomenon (Debbie Weil identifies many of them in her "Recommended Reading" section) and this book is certainly one of them. As I began to read it, I was immediately reminded of an incident decades ago when Vince …
review by . November 09, 2006
Want to use blogging to expand your corporate presence or simply add blogging to your visibility in the marketplace? Debbie Weil has written an easy-to-understand book without jargon yet packed with practical step-by-step advise to guide you through the process of setting up an effective corporate blog. She's included sound research mixed with personal experience.     If you aren't the CEO of your company but believe blogging would be a great tool for the company, Debbie gives …
review by . August 09, 2006
Yes, there's a flood of books on business blogging hitting the market, but each one is different. Debbie Weil's The Corporate Blogging Book is written for the corporate-minded person who isn't sure about the blog thing especially in a business setting.    The book tells it like it is and is exactly what its title says. The book opens with 20 comprehensive questions about corporate blogging to answer the busy executive and manager's immediate questions. Weil spends a full chapter …
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