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With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM's Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a fairly simple proposition: use your blog as a meaningful conduit to your customers, and watch them become your best advocates; use it as an outlet for stale press releases, and watch the world yawn or walk away. Weil provides background on blogs, offers tips on writing them ("invite a conversation"), addresses common concerns ("what if my employees are blogging?"), discusses tools and technology (including podcasts and wikis), and offers a cheat sheet for convincing the boss that it's time to blog. Bonus resources include sample policies and guidelines, design tips, a glossary, and more. Short and sweet, this is more enthusiastic and personably written--and includes fewer CYA disclaimers--than Nancy Flynn'sBlog Rules(2006) and is more appropriate for the corporate crowd than Andy Wibbels'Blogwild!(2006).Keir Graff
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ISBN-10:  1591841259
ISBN-13:  978-1591841258
Author:  Debbie Weil
Publisher:  Portfolio Hardcover
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review by . June 07, 2007
Frankly, I am astonished by the rapid growth of blogging and, especially, by the rapidly increasing adoption of blogging as a primary (not exclusive) medium for corporate communications, both internal and external. There are several dozen excellent books now in print that explain this phenomenon (Debbie Weil identifies many of them in her "Recommended Reading" section) and this book is certainly one of them. As I began to read it, I was immediately reminded of an incident decades ago when Vince …
review by . November 09, 2006
Want to use blogging to expand your corporate presence or simply add blogging to your visibility in the marketplace? Debbie Weil has written an easy-to-understand book without jargon yet packed with practical step-by-step advise to guide you through the process of setting up an effective corporate blog. She's included sound research mixed with personal experience.     If you aren't the CEO of your company but believe blogging would be a great tool for the company, Debbie gives …
review by . August 09, 2006
Yes, there's a flood of books on business blogging hitting the market, but each one is different. Debbie Weil's The Corporate Blogging Book is written for the corporate-minded person who isn't sure about the blog thing especially in a business setting.    The book tells it like it is and is exactly what its title says. The book opens with 20 comprehensive questions about corporate blogging to answer the busy executive and manager's immediate questions. Weil spends a full chapter …
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