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The Design of Business: Why Design Thinking is the Next Competitive Advantage

2 Ratings: 4.0
A book by Roger L. Martin

… among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. — Business Design Association, November 2nd, 2009    …for readers interested in the processes … see full wiki

Tags: Books
Author: Roger L. Martin
Genre: Business & Investing
Publisher: Harvard Business School Press
2 reviews about The Design of Business: Why Design Thinking...
review by . December 03, 2010
This is a short book with some big, and very good, ideas. The problem is, it could have still been shorter - the concept I felt I'd got from the first chapter, and very little is done with it. This is partly because the idea is self-explanatory, and it's either something you'll instinctively take to (if you're disposed to "design thinking"), or won't.    The thesis, broadly stated, is this: there are three main "phases" any business proposition:     * "mystery" …
review by . October 09, 2009
In one of his previously published books, The Opposable Mind: Winning Through Integrative Thinking, Roger Martin explains that all great leaders possess "the predisposition and the capacity to hold two [or more] diametrically opposed ideas" in their head and then "without panicking or simply settling for one alternative or the other," were able to "produce a synthesis that is superior to either opposing idea." Integrative thinking is a "discipline of consideration and synthesis [that] is the hallmark …
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