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The Designful Company: How to build a culture of nonstop innovation

5 Ratings: 4.0
A book by Marty Neumeier

Garr Reynolds on The Designful Company Branding guru Marty Neumeier understands that we are all very busy, so he crafts his books to make a big impact in less than 200 pages. His previous bestsellers, The Brand Gap and Zag are provocative, informative, … see full wiki

Author: Marty Neumeier
Genre: Business & Investing
Publisher: Peachpit Press
5 reviews about The Designful Company: How to build a culture...
review by . February 04, 2009
An easy to read but insightful look at the impact of design on long term profits and shareholder value. I have waited a long time for an analysis like this. You will find a well thought out and logical train from the core of design to the company bottom line. Lesson learned was the story of Samsung and how a focus on design has resluted in significant product growth. There are lots of folks with the CEO/designer genes beyond Steve Jobs in the world. Good airplane book in that you do not need many …
review by . January 12, 2009
This book defines design as change. Yes, really: "Design is change." "A designer is anyone who tries to move an existing situation to an improved one." Anyone who makes changes in a situation with a view toward improving said situation is thus a designer.    Once you define design in this way, you can make mad sweeping statements about the importance of design. It's an embodiment of virtue. It's the most important factor in business success-- hey, maybe in any success. It changes …
review by . January 07, 2009
Those of us who have read Marty Neumeier's The Brand Gap (2003) and/or Zag (2006) realize that he has a tough act to follow: himself. In these previously published "whiteboard overview" books, he shared his thoughts about the gap "between logic and magic," and then zoomed in to help readers "build a sustainable competitive advantage." He explained how and why, when focus is paired with differentiation, supported by a trend, and surrounded by compelling communications, "you have the basic ingredients …
review by . January 01, 2009
In software development, there is a process known as "agile", which is a generic phrase used to mean that you make small incremental changes, use oversight, encourage insight, destroy the hierarchical structure so that communication across the entire team is always possible and stay virtually "light on your feet." This book could be described as being an "agile manifesto" for the creative process.    In the modern world where outsourcing is done to other countries because the compensation …
review by . January 01, 2009
I don't know if there's a word in English that's become a bigger cliché than "transformation" (by the time something has become a cliché at the Pentagon, it's lost almost all meaning in the real world). But if a book -- or more properly the ideas in a book -- could still be said to be "transformational," the ones in "The Designful Company" would qualify. As a creative director and writer at a direct-marketing agency, I like to think I have some sensitivity to, and work in an environment conducive …
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