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The Frugal Book Promoter: How To Do What Your Publisher Won't

4 Ratings: 4.8
A book by Carolyn Howard-Johnson

Whether your publisher assigns zero dollars to your book’s promotional campaign or thousands, THE FRUGAL BOOK PROMOTER assures it the best possible start in life. The author, a former publicist, provides no-nonsense basics to build your media kit, … see full wiki

Author: Carolyn Howard-Johnson
Genre: Publishing
Publisher: Star Publish
Date Published: July 16, 2004
3 reviews about The Frugal Book Promoter: How To Do What...
review by . December 14, 2008
"The Frugal Book Promoter" by Carolyn Howard-Johnson provides more useful, practical, income-producing, and easily-applicable ideas than any book of its kind. And I have over 100 marketing, writing, entrepreneurial books in my personal library. More than that, for the low price of "The Frugal Book Promoter," readers gain more benefit than they would from they typical $100 per hour fee charged by most consultants, and the $1,000 fee charged by some marketing "gurus" for their pearls of wisdom.    &nbs …
review by . November 15, 2004
The Frugal Book Promoter: How to do What Your Publisher Won't is a comprehensive guide to marketing for writers. This book contains helpful lists such as One Dozen Publicity No-Nos and the 19 Commandments for Getting Free Publicity. The author has also included numerous chapters containing hints and tips for building a media kit, building up name recognition, and creating mailing lists. Furthermore, this book illustrates realistic ways to improve your marketing strategies at writing conferences, …
review by . September 15, 2004
I love authors who practice what they preach. Author and former publicist Carolyn Howard-Johnson has been one of my role models when it comes to book promotion, so I was elated to find that she now has a book on the topic. And a goldmine of a book it is.     This book is jam-packed with resources (many of them online), publicity protocol advice that'll make you feel like an instant insider, and creative techniques to publicize your work.     "Don't do what …
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