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The Geek Gap: Why Business And Technology Professionals Don't Understand Each Other And Why They Need Each Other to Survive

1 rating: 5.0
A book by Bill Pfleging

Lack of respect and trust, poor communication and a culture clash make for an often-disastrous divide between "geeks" and "suits," according to Pfleging, a computer consultant and "dyed-in-the-wool geek," and Zetlin, a business writer (Telecommuting … see full wiki

Tags: Book
Author: Bill Pfleging
Publisher: Prometheus Books
1 review about The Geek Gap: Why Business And Technology...

This Book Promotes Understanding and Improved Communication

  • Mar 9, 2008
It seems like a given in business that people who work together would talk with each other. Pfleging and Zetlin tell us this book isn't about hidden problems but problems that everyone acknowledges as "the root failure of a large percentage of costly failures in business." (page 17).

Here's one of the keys for this book: "Everyone knows it's there, but no one knows what to do about it, so no one talks about it." And the financial cost for this lack of communication is huge. On page 26, these authors write, "According to researchers at the Standish Group, only 34 percent of all IT projects in the United States are successful. The rest either fail completely or are "challenged"--that is, seriously late, substantially over budget, or both. In total, this costs American businesses about $55 billion in 2003, the last year for which figures are available." What a huge problem!

The authors boil the Geek Gap into three basic issues:

1. Geeks and suits don't communicate well.

2. Geeks and suits don't respect each other.

3. Technology people and business people don't trust each other.

These authors balance careful research with clear examples and solutions. In the final pages they say, "The best way to bridge the Geek Gap, for everyone's ultimate success, is to learn more about the work of the other side, appreciate the thought and talent that goes into it, and respect all who contributed to the health of your organization. This will put you ahead of the completion." (page 233).

Jump ahead of your competition with this title. I recommend it.

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