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Lunch » Tags » Books » Reviews » The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

1 rating: 5.0
A book

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential … see full wiki

Tags: Books
Genre: Business & Investing
Publisher: Wiley
1 review about The New Relationship Marketing: How to Build...

A Wealth of Insight and Information

  • Nov 27, 2011
Rating:
+5
When it comes to the ever-changing world of Facebook, Twitter and other forms of social media, I want to learn from someone in the trenches who is leading the way through their personal actions then taking their experience and teaching others.
 
Mari Smith is a thought-leader and guru in this area of relationship-building. In the pages of THE NEW RELATIONSHIP MARKETING, HOW TO BUILD A LARGE, LOYAL, PROFITABLE NETWORK USING THE SOCIAL WEB, she gives inspirational and step-by-step insight. Each of these 12 chapters is packed with ready-to-apply information. Repeatedly as I read this book, I was drawn to open a browser and take immediate action to strengthen my own relationships. I highly recommend this resource.
A Wealth of Insight and Information A Wealth of Insight and Information

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November 27, 2011
Sounds like a must-read for anyone in Social Media or Marketing!
 
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