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CARMINE GALLO is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

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ISBN-10:  0071773177
ISBN-13:  978-0071773171
Publisher:  McGraw-Hill
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review by . November 20, 2011
Most of the books and information I've read about the phenomenon that is foursquare centers on how and why people should use it. What I haven't seen much on is how and why a business should use foursquare as an integral part of their customer relationships. That gap is now eliminated with Carmine Gallo's new book The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. He makes a compelling argument as to why a business can't afford to ignore …
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