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The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

1 rating: 4.0
A book by Brian Tracy

With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious … see full wiki

Tags: Books
Author: Brian Tracy
Publisher: Thomas Nelson
1 review about The Psychology of Selling: Increase Your...

Psychology of Selling by Brian Tracey

  • May 15, 2005
Rating:
+4
The author explains how to sell to people. The focus is to visualize the end results and set realistic goals. The importance of face-to-face contacts is enunciated in order to get people
involved in the transaction to refine needs and close the sale.
The author emphasizes the need to demonstrate the product so that
the customer can evaluate it. This book would be valuable to any
person embarking on a career or position in selling. There are practical examples, as well as a firm approach to get started
without the "analysis paralysis syndrome" .

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