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The Savvy Author's Guide to Book Publicity

3 Ratings: 4.0
A book by Lissa Warren

An author's work doesn't end when a book is written—at least, not if the author wants the book to sell. Warren, now senior director of publicity for Da Capo Press, has learned this over the course of a career publicizing well-known and unknown authors, … see full wiki

Tags: Books
Author: Lissa Warren
Genre: Business & Investing
Publisher: Da Capo Press
3 reviews about The Savvy Author's Guide to Book Publicity
review by . July 17, 2007
The Savvy Author's Book Publicity is a guide to help authors make the best use of their book publicist and publicity opportunities. The author, as professional publicist, has seen first hand a lot of the mistakes that authors make when promoting their book. Often in an attempt to help their publicist, they actually hinder their efforts. The Savvy Author's Guide gives authors ideas on ways that they can work with their publicist to make the best use of his or her skills. This book also gives tips …
review by . September 17, 2006
This book is an excellent resource for the newly published author faced with navigating the treacherous shoals of post-release publicity and the acquisition of an appropriate publicist to interface with the media and influence the sales of the title. Writing from a publicist's personal experience, Warren has distilled information designed to aid the author in choosing a publicist and participating as much as possible in the promotion of the book, hopefully creating a successful marriage between …
review by . May 28, 2006
From publicizing hundreds of books, Lissa Warren knows what works and what doesn't work. Get this book to learn from her vast experience and seasoned counsel.     I love the premise of the advice in this book. As mentioned in the introduction, "The Savvy Author's Guide to Book Publicity is built on the philosophy that it is possible to get attention for your book without resorting to shameless, self-promotion. Throughout, it demonstrates fine touches and advocates decorum, which …
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