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The Skinny on the Art of Persuasion: How to Move Minds

8 Ratings: 4.5
A book by Jim Randel

"Who would have thought a book with stick-people illustrations could be so weighty? This one caught me completely off guard - tons of substance in a fun-filled, one-hour read. My highest recommendation!" --Mike Goss, Managing Director, Bain … see full wiki

Author: Jim Randel
Publisher: Rand Media Co
7 reviews about The Skinny on the Art of Persuasion: How...
review by . November 11, 2011
Why are some people so good at persuading others to buy their product or service? How are some people able to (as the saying goes) sell ice to eskimoes? Here is the answer.      Once again, the characters are Billy and Beth. Billy is a real estate broker who is not doing so well. Mary, one of his co-workers, gets all the phone calls, and is selling many more houses. Billy thinks of Mary as an insincere flatterer who simply tells people what they want to hear, so she is "cheating," …
review by . July 28, 2010
Jim Randel has quite a thing going here with his "Skinny On" books. Each is unique and informative and I'm loving going through the series. "The Skinny on the Art of Persuasion" provides great tips and advice for being persuasive without being manipulative. Randel lays out 10 rules and 15 points concerning this topic, all told in an entertaining, easy-to-understand manner.
review by . May 08, 2010
The entire SKINNY ON series is an asset, but THE ART OF PERSUASION really delivers in giving a concise look at how you have to first believe in the product you have to offer and do all you can to let others know why they have to have it as well. Jim Randel has been using his expertise in business to give us quick reads that are designed 1)for those without alot of time to read but 2) are willing to listen to those who have become successful and learn from them.    If you are …
review by . April 25, 2010
"The Skinny On The Art of Persuasion: How To Move Minds" by Jim Randel is another of the "skinny on" books. The goal of the "skinny on" books is to provide information in an enjoyable and condense manner to allow the reader to grasp the most important concepts in a short amount of time. In fact, they advertise that you can read most of the series in an hour each. I find that to be a true statement.    The books are a mix of quotes and important points mixed with stick figure …
review by . April 18, 2010
This is one of the eight books so far published entitled The Skinny On. It is a series of clever, humorous, and entertaining volumes that teach need-to-know lessons in an informal, non-pedantic, concise, and engaging fashion usually, but not always, using drawings of stick people engaged in dialogue. Readers can usually finish each volume in about an hour. This volume shows that people can convince and influence others when they know what motivates and drives them and then molding their requests …
review by . April 05, 2010
The intellectual side of us firmly believes that we make our decisions on everything from voting for people to fill a public office to what kind of car we buy based on the facts of the case. The reality is that this is true roughly 10% of the time. In the other cases we make the decisions based on our feelings and other fundamental emotional reactions. While there is a baseline common to all people, our individual differences mean that the non-core fundamentals of most decision-making are as different …
review by . April 04, 2010
This book was both informative and entertaining. The idea behind this series is to condense information on a subject into visual book that is easy and fast to read.     The book uses stick figures (yes, I am serious) to illustrate the main ideas in the art of persuasion. I have encountered these ideas before in my psychology and law studies. But, I've got to say, it is nice to have them in such a convenient and easy to read format. The author draws on several well-known books …
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