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The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

9 Ratings: 3.3

Social media and marketing book by Tara Hunt

The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. Table of Contents: How to … see full wiki

Tags: Books, Nonfiction, Social Media, Web 20, Business Books, Marketing, see all

Author: Tara Hunt

Publisher: Crown Business

Date Published: April 21, 2009

2 reviews about The Whuffie Factor: Using the Power of Social...

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review by jbeswick. June 23, 2009

Excellent points, entertaining and expertly stated

I was lucky enough to meet Tara Hunt at the WordCamp 2009 conference in San Francisco, and heard her 30-minute piece on 'Whuffie'. Apart from being an engaging presenter with a clear perspective of her subject, she makes excellent points that are crystallized in the book. I'd thought about some of the ideas prior to hearing her but never really formed an over-arching opinion of what it meant - this book convincingly cements some of those concepts. Rather than summarize … more

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