The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities.
Table of Contents:
How to be a social capitalist -- The power of community marketing -- Turn the bullhorn around and create continuous conversations with customers -- Building whuffie by listening to and integrating feedback -- Become part of the community you serve -- Depositing into and withdrawing from your whuffie account -- Be notable : eleven ways to create amazing customer experiences -- Embrace chaos -- Find your higher purpose -- Whuffie IRL*, *in real life.
I was lucky enough to meet Tara Hunt at the WordCamp 2009 conference in San Francisco, and heard her 30-minute piece on 'Whuffie'. Apart from being an engaging presenter with a clear perspective of her subject, she makes excellent points that are crystallized in the book. I'd thought about some of the ideas prior to hearing her but never really formed an over-arching opinion of what it meant - this book convincingly cements some of those concepts. Rather than summarize … more