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Touchdown!: Achieving Your Greatness on the Playing Field of Business (and Life)

1 rating: -3.0
Inspiration self-help book, to be published in July 2009.

 "I've been there when Elko has given one of his famous talks and he really fires everyone up. I'll never let anyone else speak to my team." --Nick Saban, Former Head Coach, LSU, National Football Champions; current Head Coach, University … see full wiki

Author: Kevin Elko
Publisher: FT Press
Date Published: July 20, 2009
1 review about Touchdown!: Achieving Your Greatness on...

Inspirational catchphrases with little practical advice

  • Jun 10, 2009
  • by
** This is a review of a pre-release - the final edition may change **

I had high hopes for this book since the author is well established and has worked with major football teams, and should be in a position to offer good advice. But this is a short book with large text, and even then it feels like the handful of bumper-sticker slogans are really stretched to fill the pages. And if you're not a football fan, be prepared for endless pages of confusing anecdotes about games scenarios and the sanctity and integrity of players. 

One of the forwards praises the book for providing practical advice that translates to everyday practices in the world of business - I don't think the author of the forward had read the finished version, since there's nothing here apart from wistful stories and "keep positive" messaging. Even "The Secret" contained more real-life information - and believe me, it's a stretch to say anything in that book was based in reality. 

Of course, there's also nothing in this book that most people would disagree about. We'd all like to be true to ourselves, have faith in our abilities and focus on our goals - but without any real hands-on information about how this translates to everyday life, it quickly becomes a vacuous and repetitive read. I'm also confused about why the Financial Times is publishing since it's deep in the self-help aisle rather than business, and I hope they manage to squeeze more content into the final edition.

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June 10, 2009
As a previous employee of Pfizer, I can't tell you how many times I heard sport analogies (and tactical military stories) used as learning and motivational devices/examples. But sometimes I feel like football should just be football and business should just be business.:) Have you read The Glory Game by Frank Gifford. I gave it to my dad last Father's day and it supposed to be an interesting read.  Or what about Straight from the Gut by Jack Welsh? Thanks for the review!
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Touchdown!: Achieving Your Greatness on the Playing Field of Business (and Life)
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