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Unleashing the Killer App: Digital Strategies for Market Dominance

1 rating: 5.0
A book by Larry Downes

You don't have to look far to see that technology is driving today's economy. Turn onCNBC, openThe Economist, scan theWall Street Journal--you'll find that technology is the prime force creating growth in almost every industry. InUnleashing the Killer … see full wiki

Tags: Books, Cafe Libri
Author: Larry Downes
Publisher: Harvard Business Press
2 reviews about Unleashing the Killer App: Digital Strategies...
review by . March 15, 2002
I've just re-read this book and think more highly of it now than I did previously. Larry Downes & Chunka Mui define a "killer application" as "a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment." As they explain, the primary forces at work in spawning today's "killer apps" are both technological and economic in nature. "The technology we are concerned with is the transformation of information …
review by . December 28, 1999
The authors define a "killer application" as "a new good or service that establishes an entirely new category and, by being first, dominates it, returning several hundred percent on the initial investment." As they explain, the primary forces at work in spawning today's "killer apps" are both technological and economic in nature. "The technology we are concerned with is the transformation of information into digital form, where it can be manipulated by computers and transmitted by networks." Digital …
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