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This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author finally launches a fascinating discussion of how businesses—especially media and entertainment industries—can continue to evolve and profit by using Google's strategies. Unfortunately, Jarvis may have lost the reader by that point as his attempt to cover too many topics reads more like a series of frenzied blog posts than a manifesto for the Internet age.(Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Books like What would Google Do? frustrate me. They are contradictions. Take an author, in this case Jeff Jarvis. He models a new world. In this case, the world created by Google. He, with his unpaid internet collaborators, develops 40 rules for operating in this new world. Then, because he does not like the fact that the new rules will not pay him, he returns to the old world rules to ring the register. You could not make up this scenario. Yet, … more
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Books like What would Google Do? frustrate me. They are contradictions. Take an author, in this case Jeff Jarvis. He models a new world. In this case, the world created by Google. He, with his unpaid internet collaborators, develops 40 rules for operating in this new world. Then, because he does not like the fact that the new rules will not pay him, he returns to the old world rules to ring the register. You could not make up this scenario. Yet, … more
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review by tunguz.
August 02, 2009
WWGD - What would Google Do - is a book about the new ways that internet is changing our lives, and how the best to benefit from it. Despite its title, this is not a book about Google, at least not in a sense that it makes any effort to deeply analyze and try to explain in nonobvious terms the source of Google's success. Recently I came across a picture online which depicts a small store somewhere in India that without any shame or sense of propriety named itslef "Google." Google has indeed become … more
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Until you read this book, it is reasonable for you to question the title. As it is written, it appears to be a book about different problems and solutions presented in terms of what would the Google company do. Fortunately, it is much more than that because the usage of the term Google in the title is more in the nature of a process rather than the specific company. Jarvis uses the Google model of disbursement and the soliciting of comments from the crowd as his fundamental mechanism … more
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review by Jerry_Saperstein.
March 18, 2009
The new publishing gold rush seems to be to pseudo-scientific books that "simplify" complex subjects. Chris Anderson's "The Long Tail" which tries to mate the Paretto Principal with the bell curve to form a new marketing paradigm and Malcom Gladwell's simplistic deductions so masterfully skewered in Judge Posner's review of Gladwell. Jeff Jarvis joins the parade and now suggests that if only you managed like Google, you too would be a billionaire or, as Jarvis explains on … more
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