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Lunch » Tags » Books » Reviews » Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

2 Ratings: 5.0
A book by Richard Bayan

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. … see full wiki

Tags: Books
Author: Richard Bayan
Genre: Business & Investing
Publisher: McGraw-Hill
2 reviews about Words that Sell, Revised and Expanded Edition:...
review by . August 08, 2009
I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at hand.     They should be used as idea starters. Just browse them and sooner or later inspiration will strike. I strongly suggest having a library of books of this kind. I still have and use one I bought decades ago called "15,000 Useful Phrases". …
review by . May 19, 2006
When you need to write a brochure or an ad or any sort of copywriting, this book helps you locate the power words to trigger a response from the reader.     Some people naturally have this type of thesaurus in their head but for the rest of us, we need Words That Sell. In a matter of seconds, you will be able to select the right word for your particular need.     If you do any type of writing, this book should be on your shelf and handy where you can reach …
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