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Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

1 rating: 3.0
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Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further thanZarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella … see full wiki

Tags: Books
Genre: Kindle eBooks
Publisher: The Domino Project
1 review about Zarrella's Hierarchy of Contagiousness:...

Want to use the internet more efficiently?

  • Sep 1, 2011
If you’re like me, you’ve probably written at least one book, or created at least one product that you’d really like to sell. And you’ve probably heard that the place to do that selling is the internet. You may have heard lots of internet truisms too—join in the conversation, leave comments, make lots of friends, be yourself, etc. But which of these will really produce results?

Dan Zarrella, of the Domino Project, has actually done some experiments—the sort that I’d like to do if I only had the time, plus plenty more I haven’t even thought of. Which time of day should you make your post so more people will view it? How important are "views," or would people linking to your post be more useful? If you send a message to all four hundred of your imaginary friends, will they really pass it on?

Some of the suggestions wandering the internet do turn out to be true; others only partially so. This book certainly gives you the knowledge to recognize what questions to ask if you really want your great new idea to be contagious (or even viral). By the end of reading it I know more, but I still don’t believe I’ll ever find the time to do my own experiments and find what works for the books I’m trying to sell. I don’t want to leave it all to luck, but I also don’t have the money to invest in having someone else put the right ideas into practice for me. Still, this book’s a good start, and as long as it’s cheap it’s highly recommended.
Disclosure: A friend recommended this to me, knowing I’d like my books to become more contagious and more frequently sold.

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November 08, 2011
This sounds like an incredibly helpful book. I know of most of the answers to the questions asked in the review but, I always believe I can learn more! I'd be interested in seeing his experiments, too. Thanks for sharing :)
September 05, 2011
Interesting ideas !
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