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The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps!

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

 

You’ll Learn How To

  • Identify your app’s unique value, target audience, and total message
  • Understand the App Store’s dynamics and choose the right strategy to cut through clutter
  • Set the right price for your app
  • Get App Store and third-party reviewers to recommend your apps
  • Write effective press releases for your apps and time your publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, and other social media to generate word-of-mouth buzz
  • Use promotions and cross-marketing, just like professional marketers do
  • Build an audience that will buy your next app, too!
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Details

ISBN-10:  0789744279
ISBN-13:  978-0789744272
Author:  Jeffrey Hughes
Genre:  Computers & Internet
Publisher:  Que
Date Published:  April 22, 2010
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review by . July 27, 2010
posted in iApps
Gone are the days that you could submit your apps to the App Store and without much effort at all thousands of eager users downloaded it. Unfortunately, as apps have become more popular, the competition has become far more fierce. Now, quality isn't enough. Even a low price won't guarantee downloads or a listing on the top apps lists. Now, like every other type of business venture, you have to market.     iphone & ipad Apps Marketing is not a programming guide and does not give …
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iPhone and iPad Apps Marketing: Secrets to Selling
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