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Market research connotes the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization.

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review by Valsviews. November 22, 2009

YOUR LIMITED OPTIONS

It is common knowledge that many enterprises generate large quantities of internal data, which are valuable in market research. However, if your company is only a recent startup, you will lack any reasonable in-house supply of this sort of information. Hence, your only substitute is to study the data of those companies, which are in the same line of business as yours. Some of the externally published materials, which are easily obtained in this way, include: Trade Information Brochures, Tax Publications, … more

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Quick Tip by Valsviews. November 22, 2009

A Quick Tip by Valsviews

My view is that market research need not be exorbitant. Any invested resource should reflect the fact that its dynamics are never constant.

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