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The "Fug Girls", as they are known, use their weblog to ridicule and satirize a variety of fashion disasters, whether by established stars or by starlets. Among the celebrities frequently appearing in the blog are Maggie Gyllenhaal, Courtney Love, Kevin Federline, Bai Ling, Paris Hilton, Lindsay Lohan, Bobby Trendy, Courtney Peldon, and Ashley Peldon. Additionally, the blog regularly features the questionable style choices of celebrities who are often lauded as fashion icons in the mainstream media, such as Sienna Miller, Chloë Sevigny, Mischa Barton and Mary-Kate Olsen.

The authors' use of the word "Fug" is discussed at length in the Go Fug Yourself FAQ. They sum it up by stating that "Fugly ... is a self-inflicted state, and no one seems to excel at dwelling in the depths of fug quite like pretty people with money to spare and little sense of how to spend it." Commonly, "fugly" is believed to be a combination of the words "fucking ugly", although the authors claim it is a combination of "fantastically ugly."

Go Fug Yourself was named one of Entertainment Weekly's 25 favorite entertainment sites in its June 23, 2006 issue. In 2005 it was named one of the 50 Coolest Websites by Time magazine and one of the Top 100 Best Things of the Year by CBC. It was named one of the 50 Most Powerful Blogs by The Guardian in March 2008. It has also been mentioned in Vanity Fair, Elle, Business Week Online, Harper's Bazaar, the Chicago Tribune, and Newsweek, among others. The authors also blog regularly as "The Fug Girls" in New York Magazine.
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review by . December 04, 2009
Fugging Awesome
When it comes to celebrity gossip, I'm usually with the "Leave Britney alone!" guy. It feels cruel to laugh at people in the public spotlight when they get knocked down or do something stupid, especially when other people's misery is marketed for our "entertainment." That said, however, I have absolutely no problem with a website that makes fun of Lindsay Lohan's decision to stop wearing pants in public.      Cue Go Fug Yourself, a snarky fashion blog devoted …
Go Fug Yourself
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"Fugging Awesome"
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