Shu Uemura is a cosmetic line founded by a late makeup artist of the same name.  Renowned for his masterful makeup artistry since 1958, shu uemura helped pioneer the concept of the makeup artist, merging makeup and art through his bi-annual mode makeup collections and on-stage makeup performances. each of shu uemura's products embraces elements of art, nature and science through original packaging, unique textures, key ingredients and ground-breaking product formulas.

Uemura was a make-up artist & gained his fame from transforming Shirley MacLaine (in the movie My Geisha) into a Japanese woman. He then developed and launched his first cosmetics product in 1960. He founded a cosmetics company called Japan Makeup in 1967 & later changed the name to Shu Uemura Cosmetics in 1983.