Hi, JR...I'd say it varies on each area, but.... I usually go for theaters equipped with SSDS (Sony Surround Digital System), THX-certified equipment and IMAX on some occasion. Theaters such as LOWES and AMC are usually so equipped and the logos are highly visible since these give theaters bragging rights. They also have some EXTREME Cinema branding but I think it is just a new name for DLP pictures and SSDS sound. Fandango.com has some great, detailed information on theaters (including seating style) when you click on the name. Hope that helps! :)