2010 SXSWi Core Conversation with J.R. Johnson (twitter.com/JRLunch), Founder & CEO of Lunch.com (@JRJohnson), to be held at the 2010 South by Southwest Interactive conference in Austin, TX.
SXSWi Event Description: There’s an ocean of untapped value in the 90% of people who don’t contribute content online, and merely consume. They’ll never participate with snarky trolls intimidating them and degenerating UGC quality. Quality skyrockets when there’s more accountability and less anonymity. Explore how online contribution will evolve to balance this dynamic.