|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Adidas > Wiki

Wiki


Founded in 1924 by two German brothers, Adolf "Adi" and Rudolf Dassler, the company was originally named Dassler shoes. In 1948, supposedly after a sibling squabble, Rudolf left Dassler shoes to create what would later be known as Puma. Adi changed the design to the infamous three strips and changed the name to Adidas, a combination of his first and last name.

The three stripes were created as a means to keep the foot stable but, eventually became the logo. Adidas became the "go-to" shoe and highly sought out for Olympic athletes.

By the 1980s, Adi had passed away and his wife who had run the company for six years had died. There was a lack of solid leadership and the company had greatly misjudged the competition from newbie Nike.

In 1986, Run DMC put Adidas right back on the map with their hit, "My Adidas". After that, Adidas became a main element of hip-hop. From cardboard dancefloors in South Bronx to world arenas of today's hottest selling hip-hop acts, as the first company to collaborate with a hip-hop group, Adidas will forever be associated with hip-hop. It is as hip-hop as Nikes are Michael Jordan.
edit this info

Details

Select a category and then fill in some basic details that someone might want to know about this topic.
What's your opinion on Adidas?
rate
102 Ratings: +2.3
You have exceeded the maximum length.
More Adidas reviews
review by . April 20, 2009
First, let me say that I am not a shoes kind of girl. Shoe shopping to me is the fashion equivalent of going to the dentist, something painful that has to be done. It probably comes from the fact that shoes never seem to fit me the way I want, my feet are VERY narrow which makes finding shoes quite difficult and sometimes expensive. I am, however, a sneakers kind of girl. Somehow, attempting to breakdance in heels never turned out well for me, nor does lifting heavy DJ equipment, and before you …
Related Topics
Adidas Superstar

A shoe designed by Adidas

The Online Home of Vogue

Jordan Retro 1 - Neutral Gray/Metallic Silver

Retro version of the Air Jordan 1 released in October of 200

© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists