An Asian snack
Ayam Brand or Ayam is one on the oldest consumer brands in Asia. Ayam means “rooster” in Malay and the iconic product is historically the canned sardines in tomato sauce.
Ayam Brand is a shelf stable food brand. The production is yearly over 60 million cans and employs around 1000 workers, staff and managers. The main products are canned fish (sardines, mackerel, tuna), Asian ingredients (coconut, Asian sauces and pastes), fruit and vegetable (especially baked beans)
A 2007 consumer survey done by Synovate ranked Ayam Brand among the first 200 consumer brands in Asia, ahead of reputable names such as Nissan, L’Oréal, Heinz or American Express. (Ayam Brand was ranked 179th for the year 2007).