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Benefit They're Real! Mascara
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Wiki

What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look.   

What it does:
This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won't smudge, clump, or dry out.

Research results:
-94% saw dramatic length and volume*
-90% saw base-to-tip curl*
-94% saw visible lift*
-100% saw long-wearing results*
-*Results observed in a consumer panel survey
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